Ventrac is a company that design, manufactures, and sells compact tractors and commercial grade attachments. Their products are  sold through a network of dealers and distributors throughout the world and are used in a wide range of markets, including golf courses, professional contractors, municipalities, hospitals, schools, and estate owners.

I worked within the marketing team and cross-departmentally to create informative and engaging marketing materials for potential leads and existing customers. Those materials include catalogs, mailers, banners, vehicle wraps, signage, email blasts, and social media content for ad campaigns, events, product launches, and video marketing. I also collaborated with programmers on the UX design for the new responsive website, focusing on a more intuitive lead generating experience that works seamlessly across devices.

 
 
 
 
 
 
 
 

I worked on the User Experience and overall brand aesthetic for this website Redesign. Once it was complete I helped maintain the content updating photo libraries and product landing page information and videos. Visit ventrac.com get the full experience of the website.

 

Examples of scrolling down a landing page on the website.

 

Another huge part of this website was making it responsive, because the previous website was not, causing the company to miss out on possible leads using mobile devices.