Project Summary

To create a brand identity that reflects the heart of a brand that will pave the way in meeting the agricultural needs of farmers worldwide.

Creative Direction & Strategy

Denver Steiner, Lydell Steiner, Karen Steiner, and Isaac Roth

tilmor_identity_00_e.jpg
 

Research & Sketching

At the start of the project, three concepts were defined. Each concept was based on three key words. 

Concept 01: Wave // Earth // Innovative
Concept 02: Leader // Legacy // Innovative
Concept 03: Agricultural // Legacy // Innovative

 

Design Exploration

We explored each concept down to a final logo design with examples of the logo in application on print and digital marketing materials and physical products (Tractor body, steering wheel, clothing, mugs, etc.)

Below is the iteration process we went through to get to the final ox symbol. We also had an assist from Dick Steiner on the final sketch that would become the final logo.

 

Final Application

After a company-wide vote followed by minor tweaks to the typesetting of the word TILMOR and developing an unofficial brand guidelines, we landed on the Tilmor logo featured above. 

 
 
 Cake Pop's & Confections 

Cake Pop's & Confections 

 Ventrac Digital Marketing

Ventrac Digital Marketing

 Ventrac Print Marketing

Ventrac Print Marketing

 Pipeline to Greatness T-Shirt

Pipeline to Greatness T-Shirt

 Tilmor Brand Identity

Tilmor Brand Identity

 Aliens: Labyrinth Mobile Game

Aliens: Labyrinth Mobile Game

 

Need Visual Storytelling?

Capturing the authenticity of your stories and dynamic characters will help connect you with the people looking for stories you are telling. With your target audience in mind, we will capture the essence of your story.