Introduction

Supertemporal is a poster design based around the idea of visually interpreting the meaning of a word through experimental typographic solutions.

Design Concept

To meet the goal, I began by considering the meaning of the word and exploring word associations in a literal and abstract sense. Transcendent, Perpetual, and Space were the concepts I explored for stylistic direction.

Design Iterations

I sketched out numerous concepts, some more polished and literal, and others that were more surreal and expressive. I realized I needed to capture something in motion to visually express the meaning of the word, supertemporal.

Final Application

"An object in motion continues in motion with the same speed and in the same direction unless acted upon by an unbalanced force" - Isaac Newton.

With Newton's Law in mind, I focused on photographing the letters in a way that made them seem to fade into the background and disappear. I also cropped some of them with a similar goal in mind.