Project Summary

To design for a cause, to drive positive change and to challenge the status quo.

Solution: 

To create an awareness campaign that reflects the vision of healthier lifestyles by comparing it to the extreme of crucial life skills needed to survive a zombie apocalypse.


Additional Information:

Dead Weight aims to put a stop to laziness and promote the benefits of healthier living in a humorous way, rather than throwing facts at the audience about how they need to lead healthier lives. 

 

Researching & Sketching

When I started researching the topic I found a witty humorous tone would resonate well with the target audience (adults 20's30's). 

 

Layout Design

Pulling inspiration the 50's style zombie comedy Fido helped lighten the mood.

deadweight-awareness-campaign-brochure-01.jpg
 

Poster Designs

 

 

Need Visual Storytelling?

Capturing the authenticity of your stories and dynamic characters will help connect you with the people looking for stories you are telling. With your target audience in mind, we will capture the essence of your story.