Aeternity Records is an organization focused on providing top-quality consultation and resources to up-and-coming bands to give them the best chance to make it in the music industry.
The client was seeking a logo that would visually capture the concept of eternity while being abstract and minimal.
To meet the goal established for the project, I explored abstract, organic shapes and letterforms, incorporating a symbol often recognized as a universal symbol for eternity.
The minimalist aesthetic of the final logo captures a timeless, yet approachable identity. The balance between smooth curves and clean type represent Aeternity Record's unique, fluid approach to providing each artist with brand development services that cater to their goals, needs and vision as artists.